In innovation, hard work alone won't cut it: To realize the vision of the company we also need to think new, aim high and occasionally go a little crazy. It's true creative work. Not mind maps, brainstorms or “get out of your comfort zone” team building exercises. Nor is it…

Anywhere is helping performers discover and develop their true potential. A new venture from Iterate, we're getting a lot of questions about what it is and why we're building it. Here's from behind the scenes: Why We're building Anywhere because the world needs more performing arts. Musicians, DJs, rappers, dancers, poets…

What innovation has taught us about agile practices — Some years ago my company Iterate pivoted from agile consultancy to venture building. Soon after, we started drifting away from the many agile practices we had spent almost a decade internalising. Nobody around us was doing this — were we setting ourselves up for failure? It felt like cheating. I…

The surprising story behind most wildly successful entrepreneurs — In 2011, Cisco acquired two major video conferencing companies: Webex and Tandberg. Webex had mainstream, software based products, whereas Tandberg had high-end products based on both software and hardware. It was a blast. They were ready to dominate video conferencing for any foreseeable future. At least, that's what they thought.

Today, my company Iterate celebrates that we made it to FastCompany’s 2020 Best Workplaces for Innovators. It’s “Helt konge!” as we say in utter untranslatable Norwegian. But how did we get there? Here are some reflections from our journey so far, from ordinary tech consultancy to venture builder, investor and…

A decade of code camps August 2018, a spaceship powered by an Infinite Improbability Drive did a fly-by right over the Iterate office. It happened a short time after three of our technologists, Oddmund Strømme, Lars Barlindhaug and Ole Tjensvold Johannessen, had teamed up with our good friend and mentor Kent Beck. They had been…

In the early phase of a startup, there is a potential conflict between getting a lot of users, and learning how to scale. It drives you into a knowledge debt that becomes harder to fix, the more you expand. I've written earlier about how the drive for validation can backfire…

Iterate is a 60 heart tech company building our own innovation ecosystem. This series is about what we’re learning. Also see Part I and Part II. It takes courage, openness and creativity to embark on a creative journey. Courage to work on something that's unconventional or contradicts common beliefs (even…

Iterate is a 60 heart tech company building our own innovation ecosystem. This series is about what we're learning. Also see Part I. In systems thinking, we optimise work by looking at the entire value stream from customer need to solution delivered. Looking at parts in isolation is not only…